City Photo Comp – Promotional Photography with Claire Naylor

Chelmsford City Photography Competition is back and accepting entries until August 31st. To help you capture that perfect shot the competition is collaborating with professional photographers to bring you a wealth of resources and tips across the summer.

Find out more about the competition here.

Promotional Photography with Claire Naylor

For this edition of the City Photo Blog lifestyle photographer Claire Naylor explores how promotional photography can help you reach a wider following, as well as attracting customers if you have a business.

You can stay up to date with blog articles by following City Photo Comp on Instagram @CityPhotoCompetition.

If you want to have a go at the advice and tips in this article, you can also download City Photo Top Tips.

Promotional Photography by Claire Naylor

Social media has become massive over recent years and is the perfect platform to promote your business. Clients and customers want to get to know the person behind the brand as well as just the product or service on offer. Social media is ideal for this.


Successful brands tell an authentic story. As well as showing just the product on your website and social media, you could think about showing some behind-the-scenes images too. People like to see how you work.


People buy into the lifestyle they want to have. Focus on the product and aim for a simple, appropriate background that tells a story and creates a bit of magic and idealism. You’re not just selling the product but the lifestyle that goes with it.


Try to be consistent in your messaging. This helps to build trust and a strong brand image. The photos on your website will ideally be in the same style and have the same tone of voice as your social media. Your photos tell your story.

Have fun with it and photograph what you love about your business and this will shine through.

To see more of Claire’s work visit or follow her on Facebook and Instagram.

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Remember, you have until midnight on 31 August to enter your best snap and be in with the chance of winning some fantastic prizes. Up for grabs are exclusive aluminium prints from Blue Sky Printing and training with Unshaken Digital Photography Training, where you’ll gain invaluable photography and industry insight.

Part of Essex 2020, the competition is proudly sponsored by Meadows Shopping Centre, Blue Sky Printing, Unshaken Digital Photography Training and partnered with Essex Chronicle Community.