Fundraising During a Pandemic

The creative industries are facing a number of extraordinary challenges during the Covid-19 pandemic.

After listening to businesses, artists, organisers and makers – it has become clear that radical collaboration and the pooling of resources is needed more than ever.

To that end we held a webinar bringing together several prominent fundraising experts. They shared honest knowledge, wisdom and tips for organisations and individuals needing to rethink their approach to public and private investment in creative projects.

You can watch the webinar in full below. Scroll down for more information about the speakers and a list of website resources mentioned during the course of the webinar.

Useful links shared:
Fundraising Everywhere
UK Fundraising
Arts Fundraising
Black Fundraisers UK



Martha is a Fundraising Consultant specialising in Corporate Partnerships and is an organiser at #CharitySoWhite. She has worked in fundraising roles for almost ten years at Refuge, WLM, RHMC and various face to face roles.

Martha has written for Civil Society and her Institute of Fundraising blog about recruiting more black and brown fundraisers which was used to launch the Institute of Fundraising’s recruitment guide at the 2020 Fundraising Convention. She is passionate about social justice, inclusive workplaces and lifting weights


David is an experienced fundraiser specialising in securing support for the arts and culture sector. Prior to setting up Apollo Fundraising, he helped to raise philanthropic support for a range of arts organisations, including Manchester Camerata, Royal Exchange Theatre, Glyndebourne and English Touring Opera. During this time David secured 5-and 6- figure gifts from Trusts for revenue appeals and capital projects. He also increased Individual and Legacy giving while at English Touring Opera.

David’s areas of expertise include writing fundraising strategies, developing individual giving programmes, securing funding from trusts, foundations and statutory sources and providing training for fundraisers at all stages of their career.

In 2014 David was awarded the Highly Commended prize at the Legacy10 Award’s for Excellence. In 2016 he was named as one of the UK’s “Top 25 Fundraisers under 35” by Civil Society’s Fundraising Magazine.


Joanna is a creative arts and events specialist, consultant and lecturer. Joanna’s professional experience has spanned across a number of industry sectors, however her main focus has been in the development and transformation of arts, cultural and community events, projects and organisations.

Much of Joanna’s professional experience has included strategic development and fundraising for 3rd sector organisations, from core funding bids, through to developing specialist programmes proposals and fundraising strategies for capital projects.

Joanna has also worked with grant giving organisations developing giving programs, grant application processes and sitting on funding panels.


Will is Funding Manager at Esmee Fairbairn Foundation – one the UK’s largest independent grant funders and social investors – and a freelance management consultant with experience in the non-profit and creative sectors. He is a board member of live-music access charity Attitude is Everything; formally Talent Manager at Help Musicians UK; grant-making consultant to Youth Music, London Community Foundation, Armed Forces Covenant Fund and The Health Lottery.


Lucy has worked in the charity sector for over 20 years in organisations in the arts, music, health, wellbeing and education sectors delivering transformational work with a wide range of marginalised groups.

Lucy has raised over £7.5 million in recent years (from trusts & foundations, Lottery, local authority commissioning and individual giving). This has been achieved by transforming organisations’ funding portfolios, through the reconstruction of evaluation frameworks and better management of data, networking and advocacy.