#ThisIsEssex film launched to challenge Essex stereotype

#ThisIsEssex logo and image

A new film, #ThisIsEssex, has been launched by the tourism promotional body, Visit Essex and Essex County Council, to transform perceptions of the Essex stereotype.

As part of an ongoing strategy, the people of Essex have stepped forward to showcase real Essex and dispel the stereotype.


“Pretty much every radiotherapy machine in the world is powered by the components we make here. And most of the images of space you will ever see, and of earth, are taken using sensors designed and built here in Chelmsford.”

Dr. Miles Adcock, President of Space and Quantum, Teledyne e2v

Each star of #ThisisEssex has taken a look at one aspect of the stereotype and has been filmed amongst some of the county’s must stunning visitor attractions and backdrops. The film, which aims to get people to ‘take a second look at Essex’, also celebrates real Essex and showcases the diverse talent that thrives in the county, from leading comedian and actress, Ellie Taylor, to Michelin starred chefs, the Galvin Brothers.



The film has been launched online and across all social media platforms and stars: Ellie Taylor, comedian; Galvin Brothers, Michelin-starred chefs; Dr Miles Adcock, President Space and Quantum, Teledyne e2v, Chelmsford; Anne Wafula-Strike, Paralympian; Nabila Tejpar, female rally champ; Tom Haward, oysterman; Jane Mohan, vintner, West Street Vineyard, Coggeshall; James Cole, Harwich Town Crier; Antony Stuart-Hicks, award-winning pantomime dame, Mercury Theatre, Colchester; Demetra Lindsay, Chatelaine, Hedingham Castle; Adrian Gayler, metal detectorist; Dave Monk, presenter, BBC Essex. 


“Essex has been much maligned for a long time, but it’s time for change. Essex is a diverse county; the people and places that make up the county are very different, that’s why it’s vital for us to stand together and demonstrate the extraordinary people and places Essex has to offer.”

Councillor Mark Durham, Vice Chair, Visit Essex

To discover more about #ThisisEssex, please go onto www.visitessex.com.